Wonce definition: The practice of showing up without pressure, comparison, or performance

Fitness apps measure performance.

They rank you. Compare you. Track streaks. Celebrate optimization.

They shame you when you rest.

And here's what nobody says: people don't fail these apps because they're lazy.

They fail because their small acts—walking to the mailbox, standing when their body begs them to lie down, choosing rest when culture demands more—are never named as courage.

They quit because they feel watched. Judged. Behind.

The invisible majority—chronic illness, disability, recovery, burnout, grief—doesn't need cheerleaders or leaderboards. They need to know someone else is also in the hard middle of it, right now, quietly doing the thing.

They need their ordinary courage to be seen.

Wonce doesn't measure performance.

It validates presence.

What Wonce is.

Wonce is a 99-day literary ritual.

Each day, you answer one question: "Did you show up today?"

When you tap "I showed up," three things happen:

First: You receive 3-4 words from a shared manifesto. A story that unfolds, one phrase at a time, over 99 days.

Second: You can write a few words about what you did. Walking. Resting. Existing. Whatever showing up meant for you that day. This is private. No one sees it but you.

Third: You see a simple counter: "12,543 showed up today." Not names. Not rankings. Just proof that you weren't alone.

By Day 99, you'll have two things:

The complete manifesto—the philosophy you built word by word.

And your private 99-day record—synthesized into a narrative about what showing up actually looked like for you.

Side by side: "The courage you were told about" vs "The courage you lived."

This is not motivation.

This is evidence.

The manifesto.

Over 99 days, you'll receive these words, a few at a time. This is what they begin to say:

Courage is not what they told you it was.

It is not the person who runs the fastest
or lifts the heaviest
or never breaks.

It is not the loudest voice in the room
or the one who never rests
or the one who does more, always more.

They lied to you about what it means to be strong.

Courage is ............

This unfolds over 99 days. You build it, word by word, by showing up.

What "showing up" means.

Every day, you choose what showing up looked like for you:

Gently
Walking to the mailbox. Standing up. Moving at all.
Steadily
A walk around the block. Light movement that felt sustainable.
Strongly
Longer movement. A meaningful effort that you sustained.
Hard
Pushing yourself. A run, a class, something that demanded everything.
Rest
Choosing not to move. Honoring what your body needed.

None of these is worth more than the others.

On days when "gently" costs everything you have, it is enough.

On days when your body can do more, you can.

The app doesn't care which you choose. It just asks: did you show up?

What happens each day.

"Did you show up today?"

One question. One button. No pressure to explain, justify, or perform.

Courage is not
what they told you

The page goes black. Golden words appear. Today's piece of the story.

Courage is not 
what they told you 
it was

Each day adds to what came before. The narrative builds. You're writing it together.

12,543 showed up today

Not a leaderboard. Not a ranking. Just proof: you weren't alone.

Day 99: The ceremony.

On Day 99, something different happens.

You see two columns side by side:

The Manifesto

Courage is not what they told you it was.

It is not the person who runs the fastest or lifts the heaviest or never breaks...

[The complete 384-word manifesto you built over 99 days]

Your Journey

Over 99 days, you walked slowly.

Some days were mailboxes and garden gates. Some days were choosing rest when your body screamed for mercy.

You honored limits no one else could see. You returned when you disappeared. You existed without proving anything.

This is what courage looked like for you.

The left column is the philosophy—the courage you were told about.

The right column is your reality—synthesized from your 99 private entries into a narrative about what showing up actually meant for you.

Together, they're proof.

Not of what you achieved. Of what you are.

On Day 99, you can:

• Download your record as a PDF (free)
• Order it as a hardcover book ($29.99, optional)
• Keep it private in the app
• Unlock Chapter 2 ($2.99)

The chapter system.

After Day 99, you can begin again.

Chapter 2 is a new manifesto. A new theme. A new 99-day ritual.

Same structure. Same privacy. Same dignity. Different words.

Each chapter costs $2.99. That's it. No subscription. No recurring charges. Just $2.99 per chapter, forever.

Some people will complete one chapter and be done. Others will return again and again, building a library of their own quiet courage.

The ritual is infinitely repeatable.

Who this is for.

If you've quit fitness apps because you felt watched, not supported—

If your small acts (walking to the mailbox, standing when your body begs you to lie down, choosing rest) go unnamed as courage—

If you need to know someone else is also in the hard middle of it, quietly doing the thing—

This is for you.

Wonce is for people with chronic illness. Disability. Burnout. ADHD. Grief. Recovery of any kind.

For people tired of optimization culture, step-counting, streak anxiety, and being told their rest is failure.

For the invisible majority who were never the target audience of traditional fitness apps.

For people who want presence, not performance. Ritual, not gamification. Meaning, not metrics.

You don't need to be "getting better." You don't need to be moving toward anything.

You just need to show up.

Once.

What Wonce isn't.

Streaks — You can miss days without penalty. There's no "Day 47" counter pressuring you to keep going.

Leaderboards — No names. No rankings. No comparison. Just an aggregate count of today's participation.

Friends — You can't see what others did. You can't follow them. You can't message them. No exposure. No performance.

Notifications — No push alerts. No "don't break your streak" nudges. No guilt.

Performance metrics — No calories burned. No steps. No distance. No duration. No optimization.

Gamification — No badges. No levels. No achievements. No rewards for doing more.

The line between "you're among others" and "you're being watched" is thin.

We protect it ruthlessly.

Pricing & values.

Days 1-99 (Chapter 1): Completely free

Day 99 archive export: Free

Print book (optional): $29.99

Chapter 2+: $2.99 per chapter (same forever, all future chapters)

This isn't a typical pricing model. Here's why each choice matters:

99 days free — Real time to build trust. Not a 7-day trial that pressures you into a decision before you're ready.

$2.99 for life — Accessibility. Cheaper than any competitor. One-time cost, not a subscription that punishes you for forgetting to cancel.

Pay-it-forward option — At checkout, you can pay $4.99 instead. The extra $2 funds someone else's access. Community participation, not charity.

Custom amount box — If money is why you're hesitating, there's a text box where you can pay what feels right. Vulnerability as feature.

"Whatever you choose, you're still among us."

Free users don't get locked out. Paying doesn't unlock community features (there are none). Money doesn't buy status here.

This is a values statement that involves money.

The invitation.

99 days.
One question each day: "Did you show up?"
By the end, you'll have proof.

Not of what you achieved.
Of what you are.